Our Story

Hi, I'm Brad — aka "Spackie."

I've been on a barbecue journey for over 25 years. I love great barbecue, but what I love even more is sharing it with family and friends.

That's the why behind SOB.

Mom and Dad taught us how to be a friend and serve everyone. I grew up in simpler times — summers filled with BBQs where friends, neighbors, and family all showed up. Fun, flavor, laughter, story-telling, and friendship.

That's where Spackie's Original Barbecue was born.

Our Most Wanted is personal.

Our #1 bestseller is Cowboy Wendell's Original — named in honor of a true legend, my Dad, Wendell. A cowboy, a father, and the man who taught us that the best things in life are worth doing right. He believed in quality over shortcuts, patience over rushing, and sharing a great meal with the people you love.

It's a legacy meant to honor him. It's the rub that started it all, and it's still the flavor of backyard cookouts and family gatherings done the way Dad taught us. We love and miss you, Pop.

25+ Years on the Wrong Side of Bland.

That lesson became our family business. What started as backyard experiments became a family of outlaw seasonings built on a simple belief: great BBQ comes from patience, quality ingredients, and refusing to take shortcuts.

Every artisan rub is hand-crafted in small batches right here in the mountains of Utah. We source the finest spices, blend them ourselves, and smoke our signature salts in-house. No preservatives, no fillers, no anti-caking junk, no mass production. No Shortcuts. All Outlaw.

My mantra has always been "Don't Cheat Your Meat" — because low and slow, with high-quality rubs, is the only way to make food that brings people together.

It's not just about smoke and fire.

It's about slowing down, building relationships, making great food and making memories. Enjoying the things that really matter in life.

And if you know barbecue, you know it starts with quality meat and quality wood.

After trying nearly two dozen brands, we became an authorized distributor for CookinPellets — the gold standard in 100% hardwood BBQ pellets. No oak filler, no alder, no bark, no flavor oils. Just pure wood, pure smoke, pure flavor. The way Wendell would have wanted it.

So whether you're here for our concentrated Outlaw Drops where YOU control the sweet, or our everyday Homestead workhorses like Garlic & Herb you use straight — you're family now.

Keep your family well fed, your tastebuds dancing, and your neighbors jealous.

"Rub it Right!"

— Spackie