*Seasonal* Hatch Reserve - Southwest Green Chile Dry Rub

Straight from the soul of the Southwest, this seasonal favorite is a game changer. Hatch Reserve brings the unmistakable smoky heat of New Mexico green chile to your smoker. Earthy, warm, with just the right kick — this one's for pitmasters who like their meat with a little attitude.

Concentrated formula — you control the sweetness. Mix 1 part rub to 2 parts brown sugar (2 TBS rub + ¼ cup brown sugar covers 10–15 lbs of meat). Or skip the sugar entirely for a savory, no-nonsense bark that speaks for itself.

Outstanding on pork shoulder, chicken thighs, and grilled vegetables. Fair warning: your neighbors will suddenly want to "borrow" something from your yard right around dinnertime.

Packaged in a resealable 4 oz mylar bag — lightweight, airtight, and built for freshness. No glass, no breakage, no worries.

How to use: Mix 2 TBS rub with ¼ cup brown sugar. Apply a generous coat, let it rest 30 minutes (or overnight for deeper flavor), then smoke or grill low and slow.

Keep your family well fed, your tastebuds dancing, and your neighbors jealous. Don't cheat your meat.

Storage & Care: Made with no preservatives, no anti-caking agents, and no fillers — just real ingredients. Some natural clumping may occur over time depending on storage and humidity. This doesn't affect flavor or quality — simply break up or stir before use. Reseal the bag tightly and store in a cool, dry place for maximum freshness.